Cernunnos is a Celtic stag-horned god of fertility, wealth, healing, and the underworld. Paleolithic paintings found in the caves of France depicting a stag standing on its hind legs could point to Cernunnos' origins. This important god rules over life, death, and rebirth and is sometimes shown carrying a purse filled with coins. In a Christian context, the stag represents solitude and the purity of life. The stag's antlers are symbols of strength and determination. Medieval European bestiaries assert that stags teach us how to help others and to endure the labors of a group with compassion. Oisin, a warrior and bard who belonged to the Irish warrior band known as the Fianna, was the son of a deer and could take the form of a stag. Along with poetry, the stag is also associated with music and harmony. The Legend of the White Stag is a very old story found in many cultures including Hungary, where the stag is known as the carrier of the sun.
The coat of arms of the Cavendish family
The three stags heads caboshed in the arms of this famous noble family are widespread in Britain's civic heraldry and are referenced in street and public house names throughout the country. They symbolise the family's strength, fortitude and diplomacy.
Founded in 1837, John Deere is the world's leading manufacturer of agricultural equipment. The stag salient in its logo is an obvious canting device - the company's slogan is "Nothing runs like a Deere" - which first appeared in the 1870s.
Two white stags appear for instance as heraldic devices during King Richard the II's reign. A single stag appears as the main charge on the coat of arms belonging to the Palffy family, an extremely important noble family stemming from now-a-days Slovakia.