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The fox is important in many cultures, even though with different mean¬ings for each. In Japan for example, a white fox is ridden by Indari, the rice god and carries the key to paradise. In China the fox is a symbol of eroticism and seduction. In European heraldry the fox represents intelligence, shrewdness and cunning. This animal that is also known as a tod, reynard, or genet is most famous for being a trickster - one who can elude all who come after it such as hounds and hunters in classic fox hunting stories! This cute and furry little fellow has many strategic talents, quick to find resources, and is willing to use all his wisdom and wit to defend himself. We commonly use the expression "smart as a fox" and rightfully so since this small but powerful animal succeeds as we humans do by our wits, skill, cunning and guile.
The coat of arms of the Fuchs family
The heraldic fox was frequently used as a canting element and the arms of this Polish noble family - adopted in the early 16th century - are a striking example. The rampant red fox also acts as a symbol of the family's wisdom and wit.
The coat of arms of the town of Ivittuut, Greenland
Ivittuut was a thriving cryolite mining town until scientists discovered how to synthesise the precious deposit - now its only inhabitants live on the nearby naval base. The two Arctic foxes represent one of the area's most common animals.
BMX Fox
Fox Racing Company is a competitive bike racing company using the fox logo.
Computer browser fox
The Firefox computer browser is in use today and most of us that have computers are familiar with it showing a fox and his tail wrapped around an image of the globe.
Fox Theaters
A Fox Theater is well known in most American cities where movies are shown, harking back to 20th Century Fox Film Studio where most movies are still produced.
